In the rapidly changing world of retail sales, Amazon.com and other online marketplaces are drastically reshaping the shopping world. Businesses are struggling to understand and adapt to this fastest growing segment of e-commerce.
Today on "Can Do: Lessons from Savvy Montana Entrepreneurs" you'll hear from Peter Kearns, head of Client Solutions for 180Commerce. Peter is a former Amazon Marketplace leader who shares his experience working with hundreds of sellers generating $300 million and counting in online sales.
Brick and mortar stores may not be obsolete, but brands can't afford to ignore the online marketplace, even if they're not selling online, Kearns says.
"The ability for a brand to more or less reach over 300 million customers worldwide instantly is very appealing. So it is changing the playbook for brands," Kearns says.
Peter Kearns explains the opportunities and pitfalls that come with online platforms like the Amazon Marketplace, and talks about how brands can adapt to the rapidly changing world of online retail. Listen in now on "Can Do: Lessons From Savvy Montana Entrepreneurs."
This podcast is made possible with support from the Greater Montana Foundation.