How much do you value the Mountain West's national parks and other public lands?
Organizers of a new ad campaign are betting these areas - and land conservation in general - are of great value to the vast majority of people.
The Denver-based Center for Western Priorities have launched the "Winning the West" campaign to, among other things, demonstrate to public policy leaders that national forests and parks are held dearly by most Americans.
The Center for Western Priorities describes itself as a non-profit, non-partisan group that works on various land, water and communities issues throughout the West.
Advocacy Director, Jessica Goad, tells Edward O'Brien that conservation is a - as she puts it - "popular and winning issue" throughout the region.