Rodeo tobacco
1:43 pm
Tue July 30, 2013

Teen rodeo athlete stars in new anti-tobacco ad

Charley Yeager competing in barrel racing
Credit Bev Yeager

You may have already seen them: new TV ads featuring a Montana high school rodeo athlete promoting tobacco-free rodeo.

The ads are sponsored by the state health department's tobacco use prevention program, and they're airing statewide. 18-year-old rodeo champion Charley Yeager is featured in one of the ads. Yeager and her family run an 1100-acre cattle ranch 20 miles west of Choteau, along the Rocky Mountain front. She's been riding all her life, and has been competing in rodeo since she was in third grade. She just graduated from Choteau high school and will attend the University of Montana-Western in Dillon next year, as a member of the rodeo team.
    Tobacco use has been a common part of the rodeo tradition, but Yeager thinks that tradition can and should be broken. In this feature interview, she talks with News Director Sally Mauk about her efforts to get tobacco out of her sport - and about her own love of rodeo, where she competes in several events.