MTPR

anthocyanins

Purple tea at Lake Missoula Tea Company in Missoula, MT.
Rachel Cramer

In the world of tea, a new variety is on the cusp of becoming the next big craze. It’s praised for its health benefits — high levels of cancer-fighting antioxidants exceeding even those found from drinking green tea — and its resistance to climate change in Kenya where it was developed. It came onto the market about five years ago, and at the moment, Lake Missoula Tea Company in Missoula, Montana, is one of the only distributors in North America. It's called purple tea, and it might just save Kenya's struggling tea industry.