MTPR

Biomimicry

Nicole Hagerman Miller.
Courtesy Biomimicry 3.8

“I think focus is such a fundamental key for any startup, because so much opportunity comes along that you’ve got to know where you’re going,” says Nicole Hagerman Miller, the managing director of Biomimicry 3.8. The Missoula-based company, which grew out of Janine Benyus' 1997 award-winning book, “Biomimicry: Innovation Inspired by Nature,” creates strategies for business based on functions found in nature.

On this episode of “Can Do,” Nicole talks about the the lessons she has learned while managing a startup whose product is a bit esoteric.