MTPR

Institute for Tourism and Recreation Research

Overview of tourist spending in Montana.
University of Montana Institute for Tourism and Recreation Research

Montana’s budget to entice tourists to the state is about to take a multimillion dollar hit. Next week, budget reductions triggered by lower than expected state revenue will make Montana less competitive, officials say.

Last year, tourists spent about $3.5 billion in Montana, according to the University of Montana’s Institute for Tourism and Recreation.

Georgia Smies, an aquatic biologist for the Flathead Tribes, plays a game about the impacts of aquatic invasive species with students from Lolo
Nicky Ouellet

This week, the shore of the lower Flathead River west of Ronan is the biggest classroom in Montana. Fourth and fifth graders from across western Montana are here for the River Honoring, an annual event hosted by the Confederated Salish and Kootenai Tribes, where they learn about the plants and animals native to the reservation.

2016 non-resident expenditure allocation by category.
UM Institute of Tourism and Recreation Research

Montana’s tourism industry saw more people last year, but fewer dollars.

That’s according to the latest update released today by the Institute for Tourism and Recreation Research at the University of Montana.

In 2016 about 12.5 million out of state visitors came to Montana, that’s up 3 percent over 2015.

Tourists Taking Photos at Sacred Dancing Cascades in Glacier National Park.
Glacier National Park/Jacob W. Frank (PD)

Last year’s tourism numbers were up almost 8 percent over 2014. Almost 12 million out-of-state travelers visited Montana in 2015, but those tourists didn’t spend as much money as they have in previous years.

Corin Cates-Carney

I’m Corin Cates-Carney at the tenth annual pond skip at the Whitefish Mountain Resort.

A large pool waits for skiers and snowboards at the bottom of the mountainside runway. The goal is to skip across the icy water, dressed in costume, with prizes awarded to those who make it, and those who don’t, but fail in style.

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