Montana Tourism

Tom Westbrook (CC-BY-NC-ND-2.0)

The number of out-of-state visitors to Montana was down slightly in 2014, but they spent 4% more while they were here than last year.

That’s according to the latest projection from the University of Montana’s Institute for Tourism and Recreation Research.

Montana Office of Tourism

The Montana Office of Tourism is telling potential visitors that it’s time to check out the state’s natural wonders and small town culture.

In a video posted in the Vimeo web site, a small town shop keeper shovels snow from the sidewalk. Skiers and snowboarders lace up their boots. Dogs pull a sled through the frozen wilderness, and at the end of the ninety seconds, comes the motto: Montana, It’s Time.

UM Institute for Tourism and Recreation Research

Research shows 2013 was a good year for Montana tourism and early signs suggest another positive year's in store for the industry.
    This according to the Institute for Tourism and Recreation Research at the University of Montana.

ITRR director, Norma Nickerson, says Montana's tourism-driven businesses seem optimistic about what's in store for 2014.
    In this interview with Edward O'Brien, Nickerson discusses these generally positive trends and the factors used to determine them.

Institute of Tourism and Recreation Research

Most people visiting Montana - and who chose to participate in a recent survey - seem to have overwhelmingly positive comments about their experience here.