Norma Nickerson

Tourists Taking Photos at Sacred Dancing Cascades in Glacier National Park.
Glacier National Park/Jacob W. Frank (PD)

Last year’s tourism numbers were up almost 8 percent over 2014. Almost 12 million out-of-state travelers visited Montana in 2015, but those tourists didn’t spend as much money as they have in previous years.

UM Institute for Tourism and Recreation Research

Research shows 2013 was a good year for Montana tourism and early signs suggest another positive year's in store for the industry.
    This according to the Institute for Tourism and Recreation Research at the University of Montana.

ITRR director, Norma Nickerson, says Montana's tourism-driven businesses seem optimistic about what's in store for 2014.
    In this interview with Edward O'Brien, Nickerson discusses these generally positive trends and the factors used to determine them.

Institute of Tourism and Recreation Research

Most people visiting Montana - and who chose to participate in a recent survey - seem to have overwhelmingly positive comments about their experience here.