The Olympics

Alternative Radio
12:29 pm
Wed February 5, 2014

Jules Boykoff - The Olympics: Celebration Capitalism

Jules Boykoff

2/10/2014 - The Olympics are perhaps the crown jewels of sports. The pomp and circumstance, the pageantry and international competition make the games special. They began over 2,700 years ago in Olympia, Greece. They were held in honor of Zeus, king of the gods. Today, the gods are fame, fortune, and national pride. The Olympics are a multi-billion dollar extravaganza. Behind the spectacle of athletic prowess and the patina of global harmony, brass-knuckle politics and brute economics reign.

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